Thoughts behind the company name and logo
As technical professionals, we are able to propose the best solutions and continue to be a trusted partner.
With this meaning in mind, we aim to expand our business and grow into a truly global company,
In August 2006, on the occasion of the 60th anniversary of our founding, we changed our name from "Toyo Bussan Co., Ltd." to "TECHNO ASSOCIE Co., Ltd."
The word "Associate" was coined from the word "Associete," which means "to tie together" or "to cooperate" (The word "Associate" is derived from the Latin words "as (to)" and "socius (companion)").
The tagline "Connect, Communicate and Create" expresses our characteristics and attitude.
"Connecting" an extensive network
"Communicate" the best proposals to our customers
Creating new products (value) by integrating the technologies and products of our suppliers (seeds) with the needs of our customers (needs).
logo
The initials T and A of TECHNO ASSOCIE are symbolized to express our company's ability to connect customers and suppliers through technology. The white part in the center formed by T and A represents ''our eyes on technology and the future'' and ''a circle (harmony) of supporting our customers together with our suppliers.''
The corporate color is blue, which has the impression of "excellence," "trust," and "sincerity" and symbolizes strength and integrity.
